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December 4, 2013
Another DAI, Another Dollar – Monetizing the TV Everywhere Experience
Posted by KMontgomery

Another DAI, Another Dollar – Monetizing the TV Everywhere Experience
“Traditionally, adverts are inserted into programmes in advance and cannot be changed once the TV programme is on the broadcaster’s network. DAI completely changes this, and the inspiration and mechanisms behind it aim to refresh stored, stale adverts in episodic TV.”
12/2/2013

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IBM and Comic-Con HQ Make for Strange Bedfellows

IBM and Comic-Con HQ Make for Strange Bedfellows Big Blue claims brand-name customers for its cloud. When you think Comic-Con , you probably focus on comic-book heroes and movies based on them, not IBM. Still, Big Blue on Monday announced a deal with Hollywood producer Lionsgate in which IBM’s cloud will backstop a new Comic-Con […]

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