MSO Utilizing clear|flow and clear|profit to Program VOD and Linear Channels
Atlanta-September 10, 2009- Washington, D.C. – Bresnan Communications and Clearleap, an Internet based TV technology platform today announced the nation’s 13th largest cable provider has deployed Clearleap technologies across all of its systems. The Clearleap Technology Platform is used by Bresnan to manage The SPOT, a Video-On-Demand section comprised of localized channels featuring businesses in categories such as jobs, dining, and events. The Clearleap solution will enable the operator to easily ingest, distribute, manage and monetize content of all types using the clear|flow and clear|profit modules.
In addition to VOD, Bresnan is planning to use the web-based platform to ingest local content and program its local linear channels with local and regional programming of interest to the MSO’s subscribers. By using Clearleap for this function Bresnan will be one of the first US cable operators to use internet technologies for ingest and management of linear TV programming.
The deal will increase Bresnan’s ability to cater to the special interests of their subscribers and advertisers in each system and drastically reduce the time and costs of getting targeted content to the consumer. Using clear|profit, Bresnan will be able to target local advertising on both VOD and Linear platforms.
“Integrating an IP-based infrastructure gives us the ability to be targeted, timely and flexible in what we offer our subscribers for each system while allowing quick insertion for our local advertisers” said Julie Harbour, Director of Interactive Advertising from Bresnan.
“Bresnan’s deployment of our platform is a great example of how quickly operators can get to market and benefit from the power and flexibility of internet technologies, said Braxton Jarratt, CEO of Clearleap. “Bresnan’s launch shows how a sophisticated operator can easily integrate Clearleap’s platform and immediately streamline operations, bring more value to their advertisers and consumers, all build the foundation for easily launching exciting new services like internet video and hyper-local programming.
Clearleap is a revolutionary TV technology platform that leverages the power and flexibility of the internet to provide content acquisition, management and advertising solutions for the world’s most popular medium, the television. Clearleap’s network based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, GA. with offices in New York City and data centers in New York, Los Angeles and Atlanta. For more information clearleap.com
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