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In the press

August 17, 2010
Cable VOD Now Possible on Blu-Ray
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Atlanta GA and San Francisco, CA – August 18th, 2010 – Clearleap, a web based TV technology platform and Related Content Database, Inc. (RCDb)  today announced a joint solution that will give pay TV operators the ability to deliver their full VOD libraries to any subscriber with an internet connected Blu-Ray player. The joint solution was unveiled for the first time at the CableLabs Summer Conference August 16th and 17th in Keystone, Colorado.

The joint solution highlights how a new revenue opportunity can be added by expanding an existing service to a second or third TV screen, without new hardware capital expenditure investment or complicated integrations.

The offering enables pay TV operators to extend the reach of their service offering beyond the traditional set-top box and offer consumers access to on demand libraries on devices that already exist in many homes today. The technology offering leverages Clearleap’s cloud based content management and delivery platform coupled with RCDb’s Blu-ray disc software, enterprise server and data services.

The solution leverages the standard in-home Internet connection, and does not require the deployment of a new set-top box. To launch the on demand application directly from a cable operator’s servers, consumers simply insert the cable operator’s Blu-ray disc into a BD-Live player and press start. The Blu-ray disc and service are powered by the RCDb software and the content is then streamed by the Clearleap’s TV technology platform, operated on behalf of the cable operator, to the consumer’s home.

“This new development exponentially increases the number of network end points which an operator can bring to multiple locations within the home”, said Zane Vella, CEO of Related Content Database. “Integration of our software platform, which today powers millions of Blu-ray consumer experiences, with the Clearleap VOD back-end, leverages a fast growing product category that consumers understand; the Blu-ray player.”

The RCDb end to end system delivers the operator application front-end, as well as service integration and management, to the Blu-ray environment. Clearleap will power the content asset ingestion, management, and delivery through its cloud based platform.

“With very little upfront costs or investment of time, the pay TV industry can now easily create new revenue streams, offer new package plans and reduce the cost of delivering VOD to the home ” said Braxton Jarratt, CEO of Clearleap. “As direct to consumer TV and movie offerings continue to gain market share and siphon off what were traditionally cable dollars, the industry can now move quickly with a more compelling counter offer.”

“Our research shows that cable customers are looking for the flexibility to watch TV shows where and when they want. The Clearleap-RCDb solution delivers this by freeing VoD from the set-top box and allowing subscribers to watch it from any Blu-ray player in the house” said Colin Dixon , Senior Partner at The Diffusion Group.

To schedule a demonstration outside of the CableLabs Summer Conference, contact

Peter Ansel: pansel@clearleap.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Doug Clarke: doug@rcdb.net This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Clearleap

Clearleap’s revolutionary IP-based content management and distribution platform enables the efficient, cost effective delivery of video to linear channels, VOD, broadband, and consumer electronic devices. Clearleap’s technology offers both video service and content providers services to vastly improve workflow, monetization, and content capabilities.  Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, GA with offices in New York City and San Francisco and data centers in New York, Los Angeles and Atlanta.  clearleap.com

About RCDb

Related Content Database (RCDb) provides communication software solutions and data services to Hollywood studios, network operators, and consumer electronics manufacturers. The RCDb software platform enables our customers to rapidly integrate and deploy a wide range of public and private web services to managed network set-top boxes, connected TVs, and Blu-ray discs and players. The RCDb database provides time-based metadata and services to enable monetization of digital video across multiple distribution platforms. The company also provides customer support and professional services, including development, integration, and training. RCDb Inc. has offices in San Francisco and Los Angeles. www.rcdb.net

Press contact: press@rcdb.net

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Press Inquires:

Anne Hohenberger
Aries Market Masters
650.766.8242  |  anne@ariesmm.com

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