Agreement Enables End-to-End Media Lifecycle Solution
ATLANTA, GA – 8 July 2009 – Concurrent (NASDAQ: CCUR), a world-wide leader in video and media data and advertising solutions, today announced a partnership with Atlanta-based Clearleap, an Internet-based TV technology platform. Utilizing Concurrent’s Media Data and Advertising Solutions (MDAS) and Clearleap’s network-based platform for media management and distribution, the two companies are offering an integrated solution to provide a comprehensive end-to-end view of the subscriber experience. The hosted solution will empower television service providers to gain near real-time visibility into user consumption through an integrated web-based management interface that aggregates and processes rich data from a combination of Concurrent’s and Clearleap’s interfaces. The partnership will also allow television service providers using the Clearleap platform to better monetize their video offerings through addressable advertising.
“Concurrent’s partnership with Clearleap is another step in executing on our strategy,” stated Paul Haddad, Concurrent’s vice president and general manager, MDAS. “The combination of Concurrent’s and Clearleap’s expertise and solutions provides the industry with a unique and fully integrated video solution supporting a wide array of content distribution, interactivity, cross services data collection and correlation and advanced advertising within the video services.”
“Clearleap utilizes best of breed technologies to allow television service providers to quickly and easily deploy powerful new content and services to their subscribers,” said Braxton Jarratt, CEO of Clearleap. “By integrating our network-based platform with Concurrent’s widely-deployed media data infrastructure, we are able to offer a packaged turn-key solution that provides better monetization, access to significantly more content and around-the-clock visibility.”
Concurrent’s MDAS provides Clearleap the ability to offer their customers a 360° view of their operations, subscriber usage, content consumption and advertising effectiveness, thus enabling true interactivity and addressability to commercialize video. By collecting, aggregating and correlating very complex sets of cross-services data from multiple systems and sources, Concurrent empowers a new generation of intelligent interactivity across television, web and mobile networks. Concurrent solutions are deployed by major service providers in 265 markets worldwide, supporting over 33 million digital households and correlating data from over 700 million transactions per month.
Concurrent (Nasdaq: CCUR) is a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen. Built on a solid foundation of video firsts and Emmy-award winning technology, Concurrent’s screen-independent video delivery and media data solutions create a truly holistic, 360° view of the consumer video experience. By harnessing the full potential of video, Concurrent provides customers in the cable, telco, wireless, Web, advertising and content development industries with new revenue opportunities such as advanced advertising. Concurrent’s video solutions are built upon a rich heritage of high-performance real-time technology which also powers solutions for the defense, aerospace, automotive and financial industries.
Concurrent is a global company with offices in North America, Europe and Asia. For more information, please visit www.ccur.com.
Clearleap is a revolutionary TV technology platform that leverages the power and flexibility of the Internet to provide content acquisition, management and advertising solutions for the world’s most popular medium, the television. Clearleap’s network based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, Georgia. with offices in New York City and data centers in New York, Los Angeles and Atlanta. For more information clearleap.com.
For more information, contact:
Concurrent Media Relations
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