Looking to scale up its ability to support linear video services on a range of connected devices, Clearleap has inked an integration deal with iStreamPlanet, a provider of live streaming services, and one that teamed with Microsoft and other partners on the delivery of NBC’s coverage of the Sochi Games.
The deal paves the way for the integration of Aventus, iStreamPlanet’s cloud-based live video streaming platform, with Clearleap’s multiscreen video logistics and workflow system. They claim the tie up will help premium content owners – from sports leagues, TV networks and broadcasters – rapidly spool up multiscreen strategies.
Clearleap has supported live video streaming on its platform before, complementing its delivery of on-demand assets. But the integration with iStreamPlanet will lend expertise in the area and help Clearleap scale up that capability without having to procure and provision that those dedicated systems, explained Jennifer Baisch, senior director of product marketing at iStreamPlanet.
“Customers want a holistic solution” that can handle live events, linear channels and short-form and long-form VOD, added Clearleap VP of product management Dave Mowrey, noting that the initial mix of content supported by Clearleap and iStreamPlanet will include a mix of live cable channels and live PPV events.
Mowrey said Clearleap and iStreamPlanet are working with joint customers around the world, but wasn’t in a position yet to reveal them. Clearleap’s stable of partners includes Food Network, HBO, InDemand, Verizon Communications, Travel Channel, and Time Warner Cable, among others. iStreamPlanet’s client base includes NBC, Turner Broadcasting, Notre Dame Athletics, AMC Networks, AT&T and Microsoft.
In addition to supporting traditional MVPDs, the partnership would also put Clearleap in position to help out so-called “virtual” MSOs, particularly in international markets. “The line between programmers and service providers is really blending,” Mowrey said.
Clearleap and iStreamPlanet will be showing off their integrated handiwork at the NAB show, which runs April 5-10 in Las Vegas.