contact us

News

November 12, 2015
Clearleap: OTT Catching Up To Cable
Posted by KMontgomery

Clearleap: OTT Catching Up To Cable

According to a Clearleap survey on consumer viewing habits and behaviors onstreaming video services, OTT is catching up to cable and has passed it in some demographic groups. Among the findings:

  • Streaming service penetration is now on par with cable. Of those surveyed, 78.85% reported currently subscribing to cable, and 71.37% confirmed that they had used a streaming service (either previously or currently).
  • Millennials are leading the OTT revolution. Of respondents between the ages of 18-29, 70.32% currently use a streaming service, while 64.41% currently subscribe to cable. Additionally, 26.48% of respondents in this age category have never subscribed to cable.
  • If they received their preferred content, users would be willing to pay slightly more than most services’ monthly fees as of July 2015. When current streaming service users were asked what they would be willing to spend on a service that featured their three preferred types of content, 42.66% indicated that they would pay $10-$25 per month, which is higher than what Netflix, Hulu and Amazon charged at the time the survey was issued.
What's going on?
IBM Brings Watson to its Cloud Video Technology

IBM Brings Watson to its Cloud Video Technology IBM unveiled new Watson-powered cognitive services for its Cloud Video technology that are designed to transform how organizations unlock data-rich insights for video content and audiences. The new services can help deliver differentiated, personalized viewing experiences for consumers. Digital video is a booming area for content but […]

MIPCOM

October 17 – 20, 2016 Cannes

CAPER

October 26 – 28, 2016 Buenos Aires

IBM World of Watson

October 24 – 27, 2016 Las Vegas, NV

Streaming Media West

November 1 – 2, 2016 Huntington Beach, CA

Stay In Touch