Technology Enables Network Ratings Data Collection from Non-Linear Viewing on Five Different Networks
DULUTH, GA – Nov. 13– Clearleap, the leading provider of IP-based multiscreen video solutions for the television industry, will power Scripps Networks Interactive to quickly prepare archived and current TV programs for distribution to TV Everywhere and video-on-demand platforms. The on-demand versions fully comply with Nielsen C3 ratings requirements and are ready for multiscreen viewing faster than previously possible.
Clearleap’s software solution will manage and distribute content for some of basic cable’s most highly viewed networks: Food Network, HGTV, Travel Channel, Cooking Channel and DIY Network. Scripps will also utilize Clearleap’s all-IP terrestrial publishing and distribution network to send the content to its traditional and online video affiliates.
“Our goal at Scripps Networks Interactive is to make our valued lifestyle content available to consumers wherever and whenever they want,” said Tamara Franklin, senior vice president of affiliate operations and new media distribution. ”Clearleap’s software platform gives us an efficient, economical way to increase significantly the volume of content distributed to wireless devices, PCs and the home television, while gaining valuable commercial ratings points for viewing on all the platforms that Nielsen measures.”
Clearleap’s solution captures live telecasts directly from Scripps’ Knoxville, Tenn., broadcast center. Clearleap then promptly processes network programs for viewing in multiple formats, preserving the original viewing experience complete with the commercial pods. Clearleap watermarks these ad spots to capture ratings data generated during the 75-hour window after shows are first telecast, wherever the shows are viewed.
“With our IP-based software platform, we can process the video and data and get it in front of viewers fast and accurately,” said Braxton Jarratt, CEO of Clearleap. “Consumers are using an increasing number of devices to watch TV, so programmers need to provide more content to more destinations with increased customization. Clearleap has the versatility and scalability, and we are partnering to help Scripps meet that challenge.”
Clearleap’s services include complete IP-video processing, management and distribution, enabling a faster and more efficient path to multiscreen video for content owners and service providers. Clearleap has the most extensive terrestrial IP-distribution network for television content in the U.S.
For more information, please contact:
Bob Gold & Associates
Scripps Networks Interactive