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February 1, 2012
Clearleap Welcomes Bob Van Orden as Vice President of Product Marketing
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Duluth, Ga. — February 1, 2012 — Clearleap today announced it has hired television technology industry veteran Bob Van Orden as the company’s new vice president of product marketing. Van Orden is responsible for all of Clearleap’s product marketing and strategy efforts, and he reports directly to the company’s CEO, Braxton Jarratt.  Van Orden’s experience in the digital systems business is well-suited to driving further development of the Clearleap cloud platform and evangelizing the benefits of Clearleap solutions.

Van Orden has served in a number of senior management positions in business development, marketing and product strategy throughout his career. Prior to joining Clearleap, Van Orden worked at Cisco Systems, where he held key positions including General Manager of the IPTV middleware business unit. His assignments involved launching complex technology products and businesses from concept to revenue generation.

Van Orden also served at Scientific-Atlanta (S-A) at the time it was acquired by Cisco Systems.  During his tenure at the company, he served in senior management roles responsible for product strategy, business development and marketing. He was a founding member of the team at S-A that launched the company’s first digital set-top receiver as well as one of the cable industry’s first digital video recorders. Prior to joining Scientific-Atlanta, Van Orden served as business development manager with Ameritech Corporation in Chicago (now part of AT&T).

“Bob has a great track record of bringing products to the video marketplace and knows how to work with the industry to solve problems and create new revenue opportunities,” said Clearleap CEO Braxton Jarratt. “With his deep knowledge of IPTV and cloud technologies, Bob is going to help take our product team and cloud platform to the next level.”

“Clearleap is the pioneer in bringing cloud computing and SaaS business models to benefit the industry,” said Van Orden. “Whether customers need to launch streaming video services or adapt to the management of ever expanding media formats, Clearleap can provide the instant scalability as well as affordable software and services required to compete in this challenging and exciting time for the television industry.”

Van Orden holds a master’s of business administration from the Kellogg School of Management at Northwestern University and a bachelor of arts from Emory University. He has been granted three patents and has five patents pending in the fields of television user interfaces and remote controls.

About Clearleap, Inc.

Clearleap is a privately held company focused on building solutions that are driving the evolution of video content management, distribution, and monetization. The organization has demonstrated expertise architecting and delivering solutions that solve the most complex media management and monetization issues, from the ingest of content through robust VOD and EST delivery platforms through to the most reliable delivery of streams to the video consumer. Clearleap is based in Duluth, Ga. with offices in Atlanta and NYC. For more information, please visit

Clearleap Media Contact:
Anne Hohenberger
Aries MarketMasters
+1 (650) 766-8242 direct
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