IBM regards the TV and video industry as ripe for its technologies to offer a difference, seeing it as a booming area for content but still remaining largely untapped as regards insights as more than four-fifths of data is unstructured, making it difficult to process. It adds that applying cognitive technology is believed to be a critical next step for mining and analysing the complex data in video so companies can better understand and deliver the content consumers want.
The IBM technology offers live event analysis which combines Watson APIs with IBM Cloud Video streaming video solutions to track near real-time audience reaction of live events by analysing social media feeds. It automatically segments videos into meaningful scenes to make it more efficient to find and deliver targeted content. The technology also integrates IBM Cloud Video solutions with the IBM Media Insights Platform, a cognitive solution that uses Watson APIs to help identify audience preferences, including what they are watching and saying, through social media.
“Companies are creating video with vast amounts of valuable data, but they don’t have a way to easily identify that information or audience reaction to it,” explained IBM Cloud Video general manager Braxton Jarratt. “Today’s new services are a major step forward in using IBM’s cognitive and cloud capabilities to help companies unlock meaningful information about their videos and viewers so they can create and curate more personalised content that matters to specific audiences.”
As it extends Watson, IBM also announced that it has piloted a new service that it claims can provide a deeper understanding of the content in video. The company argues that even though technology exists in the market that can be used to segment videos based on simple visual cues — such as a change in camera shots — content providers still need to continue to search for effective ways to distinguish more subtle shifts that require understanding conversations and context. The new pilot project uses experimental cognitive capabilities, including technology designed to understand semantics and patterns in language and images, to identify higher level concepts, such as when a show or movie changes topics.