One of the greatest struggles with the transition from totally linear TV to OTT and social distribution has been a cohesive system to distribute, optimize and track success. Found Remote interviewed the IBM Cloud Video team at IBC, leaders in pushing this transition.
Braxton Jarratt, General Manager of IBM Cloud Video, has built his career on addressing the issues that he believed the TV industry would have as they leapt into the digital age. Brad Hunstable is the founder and CEO of Ustream, a major livestreaming company that IBM acquired. Hunstable stressed how livestreaming is as big for the enterprise right now as it is for consumers.
Right before IBC 2016, IBM Cloud Video took it to the next level as it paired with musical instrument company Roland Company to livestream a 24-hour online festival. The international event started in Tokyo on September 9 and finished in Los Angeles.