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Deployment of Web-Based Workflow Expands MSO's Ability to Deploy near Real Time Advertising, Program Linear and VOD ChannelsATLANTA, May 27, 2010 (BUSINESS WIRE) -- Clearleap, the Web-based TV technology platform, today announced the successful integration of Web-based content and advertising management technologies for Mediacom Communications, the nation's seventh largest cable television company. The deployment of Clearleap's TV technology platform enables Mediacom to better manage and deploy advertising assets in VOD and linear channels, giving their local advertisers greater reach, precision, and faster time to market, while allowing the MSO to maximize revenues generated from VOD.In addition, integration of the Web-based technologies allows Mediacom to manage and program content for VOD and linear channels, expanding their abilities to quickly deliver more local and special interest programming to subscribers across the more than 1,400 communities in its network. Mediacom will also gain instant ability to integrate program offerings from Clearleap's Content Marketplace, a platform of scouted vetted, licensed content containing national programming, best of Web, and special interest content in pre-selected, self populating channels."Mediacom is a great case study on how fast and efficiently a cable operator can integrate Web technologies to cater to the interests of subscribers and local advertisers in both linear and VOD environments," said Clearleap CEO Braxton Jarratt.About ClearleapClearleap is a revolutionary TV technology platform that leverages the power and flexibility of the Internet to provide content acquisition, management and advertising solutions for the world's most popular medium, the television. Clearleap's network-based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, GA with offices in New York City and data centers in New York, Los Angeles and Atlanta. For more information, visit www.clearleap.com.
Cloud-Based TV Technology Platform Rolls Out Solution for Connected TV Devices and in Partnership with Roku, Taps into Direct Integration with TV Operators and Programmers.
ATLANTA, GA and SARATOGA, CA -June 24, 2010- Clearleap, the web-based TV technology platform and Roku, the leading open streaming media platform to the home, today announced a partnership that will bring consumers volumes of premium television content-- from movie libraries of major studios to popular programs traditionally limited to pay TV services. The arrangement will leverage Clearleap's cloud-based universal video platform for content management and service delivery, giving pay TV operators and premium programmers a seamless opportunity to offer content and generate additional revenues with a branded Channel on the Roku player.
Clearleap’s platform will enable paid VOD transactions to post directly through viewer’s pay TV subscription information, allowing Roku users to consume free or pay VOD titles congruent with their subscription package, with transactions posting as part of their monthly TV service bill.
In addition to bolstering premium content offerings, the partnership positions Roku as an attractive, low cost set top box solution to the broader pay TV industry that will work on any TV in any home environment. For Clearleap, the partnership signals its intentions to expand its platform from a cloud- based solution found inside cable and IPTV ecosystems to a universal video technology platform designed for any type of operator and programmer focused on the ten foot television viewing experience. Clearleap’s platform is currently deployed in thirty pay TV systems, including six of the top ten U.S. cable operators.
“Clearleap’s platform opens a clear and easy pathway for premium programmers and TV operators to diversify the distribution of their content through the Roku player and will dramatically strengthen our value as an engaging living room entertainment device,” said David Krall, president and COO of Roku, Inc. “This also makes a strong case for MSOs to consider using Roku players in the home with Clearleap as a complete managed VOD service.”
“We built this platform with an eye on helping the TV industry leverage best of breed technologies to offer more value to consumers, programmers and operators. We are excited to launch our connected device solutions with Roku as our first deployment because they are set up to take the ball and run with it,” said Clearleap co-founder and CEO Braxton Jarratt. “This partnership illustrates a viable way to bridge pay TV and Internet connected devices without abandoning the existing TV model. In fact, it extends the user experience while providing yet more opportunities for revenue generation and cross-platform presence.”
The Clearleap/Roku managed IP VOD solution will be in multiple trials over the next six months, and the companies expect to launch a limited commercial deployment with a pay TV operator by the end of 2010.
Roku was first to market with streaming TV services from Netflix (Nasdaq: NFLX), Amazon Video On Demand (Nasdaq: AMZN), MLB.TV, and Ultimate Fighting Championship. Clearleap is now deployed in the infrastructures of 6 of the top ten pay TV services.
Contacts:
Clearleap: Jason Damata 917.279.8706 jason(at)fabricmedia.net
Roku: Brian Jaquet 415.235.4844 brian (at) roku.com
About Clearleap, Inc.
Clearleap is a web based TV technology platform that leverages the power and flexibility of the Internet to provide content acquisition, management and advertising solutions for the world’s most popular medium, the television. Clearleap’s network based technology gives both video service and content providers easy to implement services to vastly improve workflow, monetization, and content capabilities for both VOD and linear TV. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, GA, with offices in New York City, San Francisco and Denver. For more information: http://www.clearleap.com.
Roku, Inc.
The market leader in streaming entertainment devices for the TV, Roku has always believed that anything you want to watch, listen to, and enjoy should simply be there on your TV, whenever you want it. Over half a million happy customers later, Roku streaming players are renowned for their simplicity, variety of entertainment choices, and exceptional value. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.
Integration of Clearleap’s Web-Based Technologies Helps Verizon Improve Programming Workflow for VOD and FiOS 1
JULY 26, 2010, ATLANTA – Clearleap, the web-based TV technology company, announced today that it has successfully integrated and deployed its cloud-based content management, delivery and advertising platform into Verizon’s FiOS TV infrastructure.
Verizon’s initial deployment of Clearleap is being used to streamline production for FiOS 1, which offers local subscribers hyper-local content including news, sports, traffic and weather.
In addition, Clearleap will help bolster FiOS 1 on VOD across all FiOS TV markets. For example, Verizon is using Clearleap to offer professional sports teams a seamless means for delivering VOD content directly to FiOS TV subscribers. Several teams are already using the Clearleap technology for producing, uploading and delivering content directly to their respective FiOS VOD channels.
In Long Island, NY and Washington, D.C., FiOS is using Clearleap’s cloud-based processing and web-based management portal to help FiOS 1 producers upload content from anywhere, process it centrally and redistribute it back to targeted local markets within minutes.
“Clearleap’s platform allows us to create more compelling local content while dramatically increasing the speed and reducing costs for quickly getting that content into customers’ homes,” said Tricia Lynch, director of content strategy and acquisition for Verizon.
Clearleap CEO, Braxton Jarratt, said, “Verizon has done a tremendous job of pioneering new, more personalized TV experiences in the home. Integration of our platform will help them offer more content and create huge efficiencies in workflow. This also gives FiOS the potential to bring more interactivity into the living room at a time when demand for TV apps is starting to flourish.”
About Clearleap
Clearleap’s revolutionary IP-based content management and distribution platform enables the efficient, cost effective delivery of video to linear channels, VOD, broadband, and consumer electronic devices. Clearleap’s technology offers both video service and content providers services to vastly improve workflow, monetization, and content capabilities. Founded by a team of TV technology veterans and industry experts, Clearleap is based in Atlanta, GA with offices in New York City and data centers in New York, Los Angeles and Atlanta. For more information, visit www.clearleap.com.
Press Contact:
Clearleap:
Jason Damata
917-279-8706
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Cable VOD Now Possible on Blu-Ray 