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May 10, 2016
INTX 2016: What’s Next for TV?
Posted by KMontgomery

INTX 2016: What’s Next For TV?

The organizers of next week’s INTX show in Boston will shine the spotlight on three trends in Internet and TV via three separate but integrated showcases:

-Disrupted Reality: Giving the node to the emerging virtual reality market, this area will feature a wide variety of demos that will offer opportunities for showgoers to strap on a headset and enter an immersive 360-degree world of video. Startup VRTIFY announced this week that it will demo its music-focused VR platform, which is currently in a private beta trial.

-It’s All TV: Playing on cable’s theme that the future of TV is about apps, this showcase will demo a wide range of multiscreen offerings.

Watch TV Now Gallery: The section will feature instant access to top-tier shows, movies, events and news on nearly 100 TV Everywhere apps, displayed on Samsung’s Galaxy View tablets.

INTX’s Imagine Park live events stage (be on the lookout for a deeper preview from Multichannel News contributor and independent analyst Leslie Ellis) will also hit on several Next TV-focused topics, including:

– VR: “360 Degrees of WOW! Virtual Reality Super Panel,” Monday, May 16 at 3:15 p.m. ET; and “Immersive Storytelling: How VR and Ultra HD are Mesmerizing Viewers on Tuesday, May 17 at 10:45 a.m. ET.

-Authenticated apps: “TV Everywhere: The Real Story,” Monday, May 16 at 4:30 p.m. ET.

-Next-gen user interfaces: “Modern UX/UI: Humanizing our Intersection with Media,” Wednesday, May 18 at 11:15 a.m. ET.

The show will also feature an array of panels and “INTX Talks” that will span areas such as mobile video, new forms of digital distribution and pay TV models, the growth of OTT-fueled multichannel video services, and next-gen user interfaces.  A sampling:

-Monday at 2 p.m. ET: “Air Power: Strategis and Sensibilities of the New Mobile Video Marketplace,” with John Harran of Turner; Ryan Spoon of ESPN, Bob Toohey of Verizon Digital Media Services, and moderator Maggie Reardon of CNET.

-Monday at 3:30 p.m. ET: “Prime Time Power: harnessing the Marketing Potential of Television in a Digital World,” with Braxton Jarratt of Clearleap; David Cline of Charter Communications; Arlene Manos of AMC Networks; Shane Peros of Google; Ben Tatta of Cablevision Systems; and moderator Mark Brodherson of McKinsey & Co.

-Tuesday at Noon ET: “Now Leaving Normal: Assessing and Inventing the Future of Pay Television,” with Dwayne Benefield of Sony Interactive Entertainment; Tony Goncalves of AT&T Entertainment Group; Steve Necessary of Cox Communications; Ben Weinberger of Sling TV; and moderator Daniel Hong of Bain & Co.

-Wednesday at 9:30 a.m. ET: “PewDiePie Nation: Behind the Astonishing Rise of the Multichannel Network,” with Nathan Brown of Discovery Communications; James Glasscock of Machinima; Craig Peters of Comcast; and moderator Stewart Schley of Stewart Schley Content LLC.

For much more about these topics at the show, be sure to check out a dedicated Next TV section that will run in the Multichannel News INTX show dailies.

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