Across Africa, viewers are demanding content anytime, anywhere, on any device. As a result, broadcasters and content owners need to deal with the complexities of managing more content, from more sources, and delivering this to more platforms than ever before.
This was certainly the case for Africa’s leading pay-TV provider MultiChoice. In April, Clearleap was chosen to accelerate the company’s multiscreen strategy while meeting the challenges of a fast-moving TV landscape.
Our partnership with MultiChoice has clearly paid off, as earlier this week Naspers reported that the company’s DStv service has had a subscriber growth of 342,000 households, driving revenues up 18% to ZAR 20.2 billion (USD 1.83 billion).
So how did we make multiscreen a reality for MultiChoice? The pay-TV provider came to us because it was struggling to cope with the amount of content, formats and delivery points that comes with multiscreen. With help from our flexible and scalable platform, MultiChoice was given the tools to build complex and flexible workflows and create an end-to-end content preparation and logistics process. As a result, MultiChoice can now deliver content on the right platforms in the right formats quickly and cost-effectively, while preserving the quality of high-value content.
Africa as a region has huge potential for growth – while it is catching up with the rest of the world in terms of Internet access and fixed broadband infrastructure, it is also undergoing a mobile data revolution. According to Ovum, the number of mobile broadband connections across the continent will rise from the 96 million recorded at end-2013 to 950 million at end-2019.
This explosive growth represents a great opportunity for local TV providers. As more consumers gain access to Internet-connected devices, the potential subscriber base for innovative multiscreen services will widen dramatically. But like MultiChoice, service providers looking to capitalize on this opportunity will have to ensure that they have the right multiscreen strategy and that their content delivery infrastructures can cope with the strain if they want to make multiscreen pay.