contact us

News

June 2, 2015
Many Viewers Will Pay for Sports – With Or Without Cable Package
Posted by KMontgomery

Many Viewers Will Pay for Sports – With Or Without Cable Package

Nearly half of TV consumers will pay for sports TV — even if it isn’t part of a pay TV cable package.

Among people who indicated they often watch at least one sport, 49% said they would pay to stream their favorite sport without a cable subscription. These results come from video management company Clearleap.

Some 37% said they would pay $20 per month or less for a streaming sports service; 8.1% would pay $21 to $49; and 4% would pay $50 or more.

In addition, research said 67% of cable subscribers said sports were not the reason they kept their pay TV service.

Sports programming is typically the most expensive for TV programmers and distributors to put on their services. For example, ESPN typically charges up to $6 a month per subscriber to a pay TV provider.

“Sports is a major deterrent to cord-cutting — but it is not the full answer to stop all or most cord-cutting,” said Mike Vorhaus, president of media research and consulting firm Magid Advisors, after reviewing Clearleap’s report.

Clearleap surveyed 435 consumers between the ages of 18 and 49 in January. The margin of error in the survey was 4.7%

Research says 46% of sports TV users don’t use digital TV Everywhere platforms because they didn’t know the service was available, didn’t know how to log in, or they felt it was too difficult.

What's going on?
IBM and Comic-Con HQ Make for Strange Bedfellows

IBM and Comic-Con HQ Make for Strange Bedfellows Big Blue claims brand-name customers for its cloud. When you think Comic-Con , you probably focus on comic-book heroes and movies based on them, not IBM. Still, Big Blue on Monday announced a deal with Hollywood producer Lionsgate in which IBM’s cloud will backstop a new Comic-Con […]

IBC

September 9 – 13 Amsterdam

On Demand Summit

September 29, 2016 New York, NY

MIPCOM

October 17 – 20, 2016 Cannes

CAPER

October 26 – 28, 2016 Buenos Aires

Stay In Touch