Deployment of Web-Based Workflow Expands MSO’s Ability to Deploy near Real Time Advertising, Program Linear and VOD Channels
ATLANTA, May 27, 2010 (BUSINESS WIRE) — Clearleap, the Web-based TV technology platform, today announced the successful integration of Web-based content and advertising management technologies for Mediacom Communications, the nation’s seventh largest cable television company. The deployment of Clearleap’s TV technology platform enables Mediacom to better manage and deploy advertising assets in VOD and linear channels, giving their local advertisers greater reach, precision, and faster time to market, while allowing the MSO to maximize revenues generated from VOD.
In addition, integration of the Web-based technologies allows Mediacom to manage and program content for VOD and linear channels, expanding their abilities to quickly deliver more local and special interest programming to subscribers across the more than 1,400 communities in its network. Mediacom will also gain instant ability to integrate program offerings from Clearleap’s Content Marketplace, a platform of scouted vetted, licensed content containing national programming, best of Web, and special interest content in pre-selected, self populating channels.
“Mediacom is a great case study on how fast and efficiently a cable operator can integrate Web technologies to cater to the interests of subscribers and local advertisers in both linear and VOD environments,” said Clearleap CEO Braxton Jarratt.
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