In the last few weeks, we’ve seen some major movement within the pay-TV industry. Speculation has been circulating for years, but now the floodgates are open — more and more service providers and content creators have revealed plans to launch standalone streaming video services. It’s not a stretch to say that 2015 could become the year of going direct-to-consumer.
On the heels of HBO, CBS, and Showtime, Sony has become the latest company to join the multiscreen movement by announcing the Playstation Vue OTT platform. The Vue solution brings together 75 popular channels from content owners including Viacom, CBS, Discovery Communications, NBCUniversal and Scripps Networks Interactive. As we’ve mentioned recently, these new product announcements signify a positive shift in the industry, and we believe this is only the beginning.
As the first agnostic solution to exist outside of a service provider, Sony’s Playstation Vue seems to be the natural next step for the future of TV. As such, it illustrates two key points: first, the cable bundle is not dead, since providers may choose to create smaller or niche packages to better serve the market. Second, former competitors can (and do!) work together to create mutually beneficial platforms. We’ll undoubtedly see more changes within the pay-TV ecosystem — and with these changes, more unexpected partnerships.
The future of cable-TV isn’t a zero sum game. When more content creators and service providers invest in multiscreen strategies, the industry as a whole will fare better. At a time when the vast majority of Americans aren’t aware of the multiscreen opportunities available to them, there is still a fair amount of education to be done. Joint offerings from leaders in the space will help elevate understanding about these services.
At Clearleap, we’re eager to play a central role in this exciting moment. Through our work with Scripps Networks Interactive, we’re powering and distributing live and on-demand content from HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel to Playstation Vue users. We’re proud to help innovative companies like Sony make cable history.