Video technology firm Clearleap will open a “customer experience center” at Atlantic Station, adding to the Midtown mixed-use development’s roster of tech tenants.
Duluth, Ga.-based Clearleap will add up to 200 jobs as the startup rides the “cord-cutting” wave. In November, the 100-employee company raised $20 million in growth equity — capital the firm is investing in an expansion.
Clearleap will also more than triple its headquarters. It has signed a 50,000 square foot lease in a three-story building, about five miles from its offices in the Sugarloaf area.
Clearleap has developed software that allows content creators and cable companies to stream media to set-top boxes and Internet-connected televisions.
The tech company, co-founded by Braxton Jarratt and John Vecchio, has taken space in 201 17th. St., a 25-story office tower that anchors Atlantic Station.
The 2,500 square foot customer experience center will showcase Clearleap’s technology. It will include a mock living room stocked with smart televisions, mobile devices and game consoles. The space will also include a mock data room to show Clearleap’s back-end technologies.
“We have partners and customers flying in for meetings all the time,” Jarratt said. “We wanted a space that was easier to access than our main headquarters, and is really built out to be a tech-friendly space.”
Clearleap joins a cluster of tech and digital media company’s, including Pandora, Square, Search Discovery, Tapjoy and Ogilvy & Mather, that are gravitating to the 138-acre Atlantic Station. The concentration of retail and housing options is attractive to Gen Y talent, making it easier for corporate tenants to recruit.
Jarratt had considered relocating Clearleap’s headquarters to intown Atlanta.
“The impact of relocating everybody was just going to be too painful for those that live outside the Perimeter,” he said.
Clearleap is a turnaround story. Early on, the startup faced a liquidity crunch, but the investors and management hung on. Now, the startup, is poised to surf the cable cord-cutting wave.
Internet services such as Netflix, Hulu and Amazon Instant Video deliver what’s known as “over-the-top” (OTT) television, essentially bypassing the set-top box to deliver movies and television content over the Internet. Those disruptive technologies have forced traditional cable providers to figure out ways to bring the Internet to their customers.
By 2017, 2 billion mobile and tablet users will watch TV and video on their devices, according to Juniper Research. Revenues from consumers streaming and downloading movies on mobile devices will hit $9.5 billion in 2017, according to Juniper.